We recently took to the streets of London to canvas public opinion on insurance and gauge what the public know when it comes to insurance fraud.

We’ve heard a lot from insurers about what approach they should take to dealing with their customers in regards to the issue of fraud, but has anyone actually asked the customer what they think?

We recently took to the streets of London to canvas public opinion on insurance and gauge what the public know when it comes to insurance fraud and how insurers are collecting and using customer data. We got some great responses – some of which might surprise you.